How has the representations and the stereotypes of women changed and developed, paying particular attention to Ugly Betty?
“Mum said she wasn't surprised. You wanting to work in a magazine, don't happen to people like us unless you’re j-lo or something”. [1]
Since the women’s movement in 1960’s, when the contraceptive pill and the ‘Civil Rights Act 1964’ were introduced, women began to break free from the typical stereotypical roles of house keeping and family duties which had labelled them the term ‘the traditional housewife’. Although over time, the role of the women in society evolved for the better, to show that women have broken beyond their traditional ‘housewives’ role boundaries and have engaged in new diverse roles in society i.e. managers, headmistresses, directors etc, as portrayed by the female characters Wilhelmina and Betty ( manager and protagonist) in the hit US programme ‘Ugly Betty’, the male dominated media has continued to exploit women to show the stereotypical role of the women as being underrepresented, sexually repressed, and as manipulative sex objects. This explains the above quote from the ‘Ugly Betty’ programme, implying that a sexy image is the key to opportunities, which further supports McNeil’s findings (1975) that “women’s movement are largely ignored by television, with married housewives being the main female role”. Does this reflect that the status of women has not really changed or that the male dominated media does not want to accept it has changed?
The 1950’s was the era when men were depicted as the protagonist of films and were shown as characters that the male audience could identify and relate to. This then meant that the female audiences had to “cross gender identify”, initiating Carol Clover’s theory[2] that women had to identify themselves with male characters whether through personality, behaviour or appearance (hair colour etc) as there were no female roles for them to identify and relate to. Women actresses in this era were depicted in films as vulnerable, weak and dependent on the male characters resulting in projecting their inferiority, as supported by Kathi Maio’s[3] study that gender were “often reprehensible” and that “Women are not only given less screen time, being portrayed as powerless and ineffectual”. Films that supported this tradition were, ‘The Searchers[4]’ (1956), and ‘High Noon[5]’ (1952), a conventional western film having little women presence to convey that the ‘Wild Wild West’ is no place for a woman.
During the 1990’s and into the new century, gender roles on television became increasingly equal and non stereotyped (to a certain extent), due to a number of different changes within society, one being the law becoming more lenient meant that the media saw the rise of a “New woman”. Females no longer had small cameo roles, but were now given bigger leading roles. They were no longer being portrayed as housewives, as according to Elasmer, Hasegawa and brain, “women on prime time TV in the early 90’s were single, independent successful women relying on themselves and nobody else”[6]. This was evident from a study that was carried out in 1992-1993, where results showed that only 3% of female roles within the media consisted of them being the housewives, and this was reflected in the ‘Ugly Betty’ programme through the character of Hilda Suarez (Anna Ortiz), who is shown to be a competent women and successful entrepreneur through her sole trade beauty salon business.
Through the years, and countless feminist movements and strides towards equality, the image and representation of women in the media has changed, but only to a certain extent. Stereotypes placed upon women from the past have vanished, only to have countless new ones to have taken their place, while other stereotypes have not changed at all, and are likely to remain indefinitely. It can therefore be established that whether we look at the past or the present, women have a particular place within the confines of the society, the work place and the home that must be met.
The representation of women (femininity) in the media has changed quite significantly since the early days, when women in the past were shown to hold the role of an emotional caregiver and were seen to be totally devoted to the family and domestic duties, an example being Olivia Walton (Michael Learned) from the renowned US programme ‘The Walton’s’ (1972)[7]. Women’s roles in the media and in general were shown to be inferior to their male counterparts and therefore women in films were only given cameo roles if not any, while their male co stars was given leading roles that of the protagonists, establishing women as the more subordinate sex.
In the present day, the representation of women in the media (behind the lens) has been taken to another level to reflect the greater social freedoms that women have acquired over time. Women have taken on hard core male roles such as directors of films, making successfully films, an example being Gurinder Chadha an acclaimed film director with a string of super hit films such as ‘Bend It Like Beckham[8]’ (2002) and ‘Bride and Prejudice[9] (2004)’. Nevertheless, women continue to be significantly underrepresented in the media (in front of the lens), this is evident as female characters in films tend to be always younger than males which initiates Levy’s theory, that age is a barrier to opportunities for women actors, meaning that the society accepts an older man in the media but is unfavourable towards the older women in the media due to her lack of sexuality and diminished sex appeal, an example being Selina Scott, a 57 year old newsreader who was refused a maternity cover role on ‘Five’ (TV channel) due to her age and her lack of sex appeal, but which was offered to a younger and more attractive female newsreader, which lead to Selina Scott suing ‘Five’. Therefore it can be established that the media continues to misrepresent women and essentially hinders the cause for gender/age inequality. A film supporting the gender/age inequality is the Bollywood film ‘Cheeni Kum’[10] (2007), a romantic film with the male protagonist in his 60’s and the female protagonist in her late 30’s.
This essay sets out to investigate how the stereotypical representation of women changed and developed since the past, giving arise to a new and more acceptable image of the protagonist, paying particular reference to ‘Ugly Betty’.
‘Ugly Betty’ is a smash-hit US comedy drama broadcast on Channel 4 which is set in the superficial world of high fashion, where image is everything. The story revolves around a short, plump, unglamorous, braces wearing and good natured girl, namely Betty Suarez (America Ferrera) who tries hard to fit into the glamorous world of fashion, but in reality is a contrast to the fashion world as she possess the characteristics of a geek. Betty is given the protagonist role to create realism as she reflects the true society (the girl next door image), and also because her female audience would be able to relate to her, whether through her looks, nature, job or dress sense (Blumler and Katz’s: uses and gratification theory[11] (1974)). However, this representation of Betty is some what different to how women protagonists have previously been represented in the media, for example, Eve Arden who played Connie Brooks in ‘ Our Miss Brooks[12]’ (1952) was depicted as being beautiful, dignified, and was seen polished wearing skirt suits. Her physical appearance was appealing to the male gaze so it could be said that to an extent Miss Brooks was represented as a sex symbol and the male audience found her sexually attractive, which resulted in her real role as a teacher being tarnished, therefore initiating the theory of Gaye Tuchman who argues, women in media were considered to be “symbolically annihilated[13]”, and Laura Mulvey’s theory that women shown in media are represented negatively as an object of the ‘male gaze[14]’, meaning that they are objectified to be seen as sex symbols, and then how the male gains pleasure from looking at them.
Although In ‘Ugly Betty’, Betty is neither underrepresented (to a certain extent) in terms of representing women as she is given the protagonist/leading role, nor is she idealised as an object of the male gaze as she is not depicted as a sex symbol (beautiful with attractive slim figure), nevertheless, she is still shown in an ironic role that of an important person (personal assistant) but who’s presence is hardly noticed. This is because Betty does not fit into the Mode office’s mise en scene of beautiful, slim looking yet voluptuous figured women, as she is unattractive and slightly obese. Her insecurity and struggle to fit into a glamorous environment informs the audience how ‘Ugly Betty’ purposely covers the issue of beauty, and how ugly women in society are likely to struggle in order to find success, this idea is further emphasised in the programme when Betty undergoes a mini makeover and is suddenly given the vote of confidence by her male colleagues, showing that image is vital for approval and acceptance in society. Moreover, although Betty is shown to play the protagonist, her role is undermined by the fact that to an extent she also plays a motherly role to Daniel, where she is seen nurturing him and constantly keeping him out of trouble as a mother would do to her son. This conveys the fact that even in contemporary media where women are depicted in leading roles; they still can’t shake off the stereotypical view of gender roles attached to them from the past.
The Ugly Betty sitcom conveys the zeitgeist through a number of different themes and ideas, these being fashion, capitalism, relationships, culture, identity and foremost beauty, to name but a few. These diverse themes reflect the change and diversity in society and how the real world has developed and evolved. In the sitcom, Betty’s home is shown to be decorated with bright vibrant colours and the Mode Fashion’s (managers company) office is shown to be clean and white to reflect the different social class, thus initiating Claude Levi Strauss’s theory of binary oppositions[15], which is further emphasised by the characters of Daniel and Betty (good) and Wilhelmina and Marc (evil), this binary oppositions in use conveys diverse meanings and ideologies to the audience such as how the introduction of a villain role (Wilhelmina) and a heroine role (Betty) is important for a narrative to progress. The conventional idea of having a Hero/Villain characters relates to a fairy tale and ‘Ugly Betty’ seems to embrace this idea as it coincides with Propp’s theory[16], that all “fairy tales must share some basic elements (functions), and a story must contain all these elements where everything happens in a specific order”[17], and this is certainly true with ‘Ugly Betty’ as the programme covers all broad character types (Hero,Villian,Helper,etc) as found in most fairy tales, portraying ‘Ugly Betty’ as a contemporary fairy tale.
In ‘Ugly Betty’, the good character of Betty juxtaposed with the evil character of Wilhelmina seems to indicate a development of women’s roles in the media. Women today are now seen in multiple leading roles simultaneously, such as protagonists and villains, another example of a female villain role being the powerful role of Cruella De Vil in ‘101 Dalmatians’[18] (1996) effectively executed by the female actress Glenn Close which challenged the theory of Gunter[19] (1995) who argued that “women were seen as weak and victimised in films or merely token females”. However, this development shows that a male character is not always necessary in film storylines in order for any narrative to progress, as was the case in the past. Nevertheless, the new wave of feminists would argue that although the depiction of Wilhelmina’s role in this way indicates power and superiority, it can also enforce a negative concept of a women to the audience as being evil and cunning, and this would be in contrast to the conventional soft, caring and understanding nature of a women, therefore Wilhelmina’s role in ‘Ugly Betty’ could be interpreted as an exploitation of women for the purpose of sensationalism to excite the male, especially as she is always seen to be unsuccessful in her plans to excel Daniel (male).
Similarly, this point is further reinforced by the fact that, although Betty plays the protagonist of ‘Ugly Betty’, she being an assistant is mostly seen tagging behind her male boss, which through her character projects her inferiority and promotes gender roles and a patriarchy society. Furthermore, as Betty is portrayed as being the unattractive assistant whose presences is hardly noticed amongst glamorous models in the Mode office, her character is enforcing the stereotype of face value and that a book is always judged by its cover, meaning that a person is judged on how they look rather than their qualities.Therefore,it can be said that the Ugly Betty programme reinforces the idea that it is necessary to be beautiful in order to earn respect and to be noticed in society[20], which a passive audience is likely to follow and the new wave of feminists are likely to object to, as this negative representation of Betty demean the value of women in general, especially as Betty represents women in the general public through her ‘girl next door[21]’ image and code of conduct. On the other hand, the point about Betty being a tagging assistant to her male boss can be argued, as Marc St James is also seen tagging behind Wilhelmina in the sitcom and gives the impression of being seen as the lackey of Wilhelmina, which indicates a reversal in roles and reinforces the idea that women are equally powerful as men, reflecting the contemporary society and challenging Berger’s argument ‘men act and women appear[22]’ meaning that roles are reversing where ‘women act and men appear’, and Ugly Betty is made to reflect this as portrayal of the modern society.
The hub and centre point of the ‘Ugly Betty’ programme is the Mode office, where the mise en scene set is of young gorgeous looking women who are slim yet have voluptuous figures and who are paid heavily. Moreover, the models are seen to be dieting in order to retain a perfect figure, whereas Betty is in contrast to this and is shown to be slightly plump and a heavy eater with a low paid job. It can therefore be said that the reason for depicting Betty in this way, is for her character to fight the stereotype that only glamorous women who diet regularly can work in the fashion industry, moreover her character challenges the stereotype that only a glamorous actress can play the part of the protagonist and it challenges the idealised image of femininity presented in our society which is more impossible to attain than ever before.
While in the past, women were shown quite modestly in films and television serials/programmes, and any depiction of sexuality was quite reserved as portrayed by Eve Arden (Connie Brooks) in ‘Our Miss Brooks’, the women in media today are highly sexualised, an example being Beyonce who wears revealing clothes and who executes the role of a sexy siren (Foxxy Cleopatra), in the film ‘Austin Powers in Goldmember’[23] (2002). She is portrayed as a feisty woman who fights her enemies with martial arts techniques yet still looks sexy, therefore it can be said that her character coincides with Michael Thomson’s theory that women should “by all means be feisty, but never forget to be feminine”[24]. The world is obsessed with sexual pleasures and this combined with the powerful gaze (Laura Mulvey) deployed upon women leads to the vast exploitation of the female body. This is very much true for the character of Hilda Suarez in ‘Ugly Betty’ who plays two stereotypical female roles (nurturing and sex object) one of the mother raising her son and the other of a sexy siren who wears revealing clothes, therefore it can be argued that this makes her the subject of the ‘male gaze’, and subsequently a sex object. The fact that Hilda is shown to be a single working mother reflects on the real society, and the struggles that she faces can be related to by single mothers. This indicates that women are no longer dependant on men and can take on diverse roles simultaneously.
The sitcom also covers the importance of class and status through materialist gains and subsequently a materialistic society, this is also emphasised by Betty as she is shown to own a designer Gucci bag in one of the episodes ,showing how owning expensive cars, wearing expensive clothes, and having expressive personal possessions contribute to your high status in society. This idea is well represented by Wilhelmina’s character as she is shown as highly glamorous and sophisticated through her formal but designer dress sense assisted by her poised body language. She is shown to have reached her high rank through meritocracy based upon her hard work, intellect and qualities, where as Daniel’s status and position has been inherited through legacy. This promotes the idea that women can and have taken on “diverse roles”[25], as they are equally or possibly more intelligent than men and can achieve high status through their talent, hard work and dedication, a notion and development which seems a threat to men and patriarchy and which has resulted in misogyny portrayed in the media and the real society where women have excelled men.
So, from the analysis of the ‘Ugly Betty’ programme, how has the stereotypical representation of women changed and developed since the past, giving arise to a new and more acceptable image of a protagonist? It is undeniable that women today are seen more frequently in leading roles (protagonists and villains) in the media than in the past, however even in contemporary media women continue to be underrepresented by the media and tend to have their representation and success based around their physical beauty. This is evident from Betty and Wilhelmina’s roles where, although Betty is the protagonist of ‘Ugly Betty’, she is not represented as an independent women to reflect the real society, rather she is represented as being part of a context, whether it being family, work colleges or friends. She is often shown to be helping others through nurturing or support moral portraying a motherly figure, hence a stereotypical gender role of a caregiver attached to women which arises from the past and invalid in the present. Furthermore, as Betty is ‘ugly’ by conventional beauty standards, she is seen as an outcast by other characters in ‘Ugly Betty’, meaning that if women are not appealing to the male gaze than they are disrespected, degraded and alienated, a true reflection of the past and present society. This is further reflected in ‘Ugly Betty’, as Betty’s main purpose of being hired by the Mode Fashions manager was to stop his son (Daniel) from womanising with the predominantly beautiful female staff and concentrate on the business, so by hiring him an ugly assistance (Betty) would deter him from womanising, which further shows that if women are not being used as a sex object for the male gaze, then they are being manipulated in other ways. Also through Wilhelmina’s character it is evident that even in modern society if a women in the business profession is seen as sly or career focused (stereotypical male characteristics) and competes with the male then she is immensely disliked, similarly to Wilhelmina who fails in her attempts to excel Daniel and is viewed as a failure and villain as a male backlash for trying to excel Daniel (the male), which the second wave of feminist (a period of feminist activity beginning in the early 1960s and lasting through the late 1980s) would disagree and object to, as they believe that although women should possess feminine characteristics, women still need to battle and compete for equality in the work place which does not make them villains. This is also supported by the scholar Estelle Freedman[26] who compared the first and second-wave feminism and concluded that the first wave feminists focused on rights such as suffrage, whereas the second wave was largely concerned with other issues of equality, such as ending discrimination
Therefore, it can be said that over the years and through countless movements towards equality, women have diversified their roles reflecting the greater social freedoms that women have acquired over time. The media realises the new role of the women in our society and subsequently the gender stereotypes in films have started to dissipate (to a certain extent), making way for a more acceptable image of a protagonist. Although programmes such as ‘Ugly Betty’ have portrayed the new redefined women’s roles through numerous characters such as Wilhelmina and Hilda (company managers, independent single working mother) and through a more acceptable image of a protagonist (girl next door image), namely Betty, the overshadowing stereotypes still remain, in this instant although Betty is depicted as the protagonist of ‘Ugly Betty’, she is also shown to be an assistant of a male boss and not portrayed as a manager herself, similarly although Wilhelmina is portrayed as having a high status job, she is viewed as a villain and as an incompetent person for being unsuccessful in trying to compete against the son of the male boss of Mode Fashions. The ‘Ugly Betty’ programme has challenged the stereotype and idea of the glamorous protagonist by portraying Betty as being ‘ugly’ by conventional beauty standards and fat by the norms of the fashion industry in which she works, this has made way for a new image of a protagonist to emerge to which the female in the general public can relate to. Yet, underlying these advances is the fact that women are continued to be portrayed as being incomplete without the love of a man, a stereotype which is expected to remain indefinitely, and the ‘Ugly Betty’ programme is no exception to this.
[1] Ugly Betty (2006)
[2] Carol J Clover, Men, Women and Chainsaws: Gender in the Modern Horror Film (1992)
[3] David Gauntlett: Representation of Gender in the Past
[4] The Searchers, John Ford (1956)
[5] High Noon, Fred Zinnemann (1952)
[6] Elasmer, Hasegawa and brain: representation of women today (1992 – 1993)
[7] The Walton’s, Earl Hamner (1972)
[8] Bend it like Beckham, Gurinder Chadha (2002)
[9] Bride and prejudice, Gurinder Chadha (2004)
[10] Cheeni Kum, R Balki (2007)
[11] http://www.uky.edu/~drlane/capstone/mass/uses.htm
[12] Our Miss Brooks, Al Lewis (1952)
[13] Gaye Tuchman: The Symbolic Annihilation of Women by the Mass Media (1998)
[14] Laura Mulvey: Visual Pleasure in Narrative Cinema (1975)
[15] http://en.wikipedia.org/wiki/Claude_L%C3%A9vi-Strauss
[16] http://en.wikipedia.org/wiki/Vladimir_Propp
[17] http://en.wikipedia.org/wiki/Vladimir_Propp
[18] 101 Dalmatians, Stephen Herek (1996)
[19] D Gauntlett: Media, Gender and Identity: (2002): Publisher: New York: Routledge.
[20]http://news.bbc.co.uk/cbbcnews/hi/sci_tech/newsid_2194000/2194827.stm
[21] http://www.allwords.com/word-the+girl+next+door.html
[22] John Berger: Ways of seeing – based on the BBC television series: Chapter 3, page 47 (1990)
[23] Austin Powers in Goldmember, Jay Roach (2002)
[24]David Gauntlett: Media, Gender and Identity, page 67 (2002)
[25] Race, Gender and Media: Rebecca Ann Lind (2009)
[26] Estelle Freedman: Feminism, Sexuality and Politics (2006)#
Bibliography:
Books:
· Carol J Clover: Men, women and chainsaws: Gender in the Modern Horror Film (1st July 1992) Publisher: Princeton University Press
· D Gauntlett: Media, Gender and Identity: (2002): Publisher: New York: Routledge.
· Estelle Freedman: Feminism, Sexuality and Politics (15th may 2006) Publisher: University of North Carolina Press
· Gaye Tuchman: The Symbolic Annihilation of women by the mass media (1998), Page 67.
· John Berger: Ways of Seeing – Based on the BBC Television series (1st December 1990) Publisher: Penguin (non classics), Chapter 3, page47.
· Laura Mulvey: Visual and Other Pleasures - language discourse, society (17th March 2009): Publisher: Palgrave Macmillan; 2nd edition
· Rebecca Ann: Race, Gender and Media (13th March 2009): Lind: Publisher: Allyn & Bacon; 2nd edition.
Stephen Moore, Dave Aiken, and Steve Chapman: Sociology As for AQA (20th April 2005): Publisher: Collins educational; 2nd revised edition.
Movies/programmes:
101 Dalmatians (1996), Directed by: Stephen Herek
· Austin Powers in Goldmember, Jay Roach (2002)
Bend it like Beckham (2002), Directed by Gurinder Chada
Bride and Prejudice (2004), Directed by Gurinder Chadha
Cheeni Kum, R Balki (2007)
High Noon (1952), Directed by Fred Zinnemann
Our Miss Brooks (1952), Directed by Al Lewis
The Searchers (1956), Directed by John Ford
The Walton’s, Earl Hamner (1972)
Ugly Betty (2006), Created by Fernando Gaitán
Websites:
Teenage girls diet more than boys:
· http://news.bbc.co.uk/cbbcnews/hi/sci_tech/newsid_2194000/2194827.stm
Definitions for key words:
http://www.allwords.com/word-the+girl+next+door.html
Claude Levi-Strauss Theory:
http://en.wikipedia.org/wiki/Claude_L%C3%A9vi-Strauss
Vladimir propp:
http://en.wikipedia.org/wiki/Vladimir_Propp
Uses and gratification theory:
http://www.uky.edu/~drlane/capstone/mass/uses.htm
Tuesday, 12 May 2009
Sunday, 5 April 2009
Coursework Draft
How have representations and the stereotypes of women changed and developed, paying particular attention to Ugly Betty?
'Mum said she wasn't surprised. You wanting to work in a magazine, don't happen to people like us unless your j-lo or something'.
Since the women’s movement in 1960’s, when the contraceptive pill and the ‘Civil Rights Act 1964’ were introduced, women began to break free form the typical stereotypical roles of house keeping and family duties which had labelled them the term ‘the traditional housewife’. Although over time, the role of the women in society evolved for the better, to show that women have broken beyond their traditional ‘housewives’ role boundaries, and have engaged in new diverse roles in society i.e. managers, headmistresses, directors etc, the male dominated media has continued to exploit women to show the stereotypical role of the women as being underrepresented, sexually repressed, and as manipulative sex objects. Does this reflect that the status of women has not really changed or that the male dominated media does not want to accept it has changed?
The 1950’s was the era when men were depicted as the protagonist of films and were shown as characters that the male audience could identify and relate to. This then meant that the female audiences had to cross gender as there were no female roles for them to identify and relate to. Women actresses in this era were depicted in films as vulnerable, weak and dependent on the male characters resulting in projecting their inferiority. Films that supported this tradition were, ‘The Searchers’ (1956), and ‘High Noon’ (1952), a conventional western film having little women presence to convey that the ‘Wild Wild West’ is no place for a woman.
During the 1990’s and into the new century, gender roles on television became increasingly equal and non stereotyped(to a certain extent), due to a number of different changes within society, one being the law becoming more lenient meant that the media saw rise to a new “woman”. Females no longer had small cameo roles, but were now given bigger leading roles. They were no longer being portrayed as housewives, as according to Elasmer, Hasegawa and brain, women on prime time TV in the early 90’s were single, independent successful women relying on themselves and nobody else. This was evident from a study that was carried out in 1992-1993, where results showed that only 3% of female roles within the media consisted of them being the housewives.
Through the years, and countless feminist movements and strides towards equality, the image and representation of women in the media has changed, but only to a certain extent. Stereotypes placed upon women from the past have vanished, only to have countless new ones to have taken their place, while other stereotypes have not changed at all, and are likely to remain indefinitely. It can therefore be established that whether we look at the past or the present, women have a particular place within the confines of the society, the work place and the home that must be met.
The representation of women (femininity) in the media has changed quite significantly since the early days, when women in the past were shown to hold the role of an emotional caregiver and were seen to be totally devoted to the family and domestic duties. Women’s roles in the media and in general, were shown to be inferior to their male counterparts and therefore women in films were only given cameo roles if not any, while their male co stars was given leading roles that of the protagonists, establishing women as the more subordinate sex.
In the present day, the representation of women in the media (behind the lens) has been taken to another level to reflect the greater social freedoms that women have acquired over time. Women have taken on hard core male roles such as directors of films, making successfully films, an example being Gurinder Chadha an acclaimed film director with a string of super hit films such as ‘bend it like Beckham’ and ‘Pride and Prejudice’. Nevertheless, women continue to be significantly underrepresented in the media(in front of the lens), this is evident as female characters in films tend to be always younger than males, meaning that age is a barrier to opportunities for women actors, therefore the media continues to misrepresent women and essentially hinders the cause for gender equality.
This essay sets out to investigate how the stereotypical representation of women changed and developed since the past, giving arise to a new and more acceptable image of protagonist, paying particular reference to Ugly Betty.
Ugly Betty is a smash-hit US comedy drama broadcasted on channel 4 which is set in the superficial world of high fashion, where image is everything. The story revolves around a short, plump, unglamorous, braces wearing and good natured girl, namely Betty Suarez (America Ferrera) who tries hard to fit into the glamorous world of fashion, but in reality is a contrast to the fashion world as she possess the characteristics of a geek. Betty is given the protagonist role to create realism as she reflects the true society (the girl next door image), and also because her female audience would be able to relate to her, whether through her looks, nature, job or dress sense. However, this representation of Betty is some what different to how women protagonists have previously been represented in the media, for example, Eve Arden who played Connie Brooks in ‘ Our Miss Brooks’ (1952) was depicted as being beautiful, dignified, and was seen polished wearing skirt suits. Her physical appearance was appealing to the male gaze so it could be said that to an extent Miss Brooks was represented as a sex symbol and the Male audience found her sexually attractive, which resulted in her real role as a teacher being tarnished, therefore initiating the theory of Gaye Tuchman who argues, women in media were considered to be “symbolically annihilated”, and Laura Mulvey’s theory that women shown in media are represented negatively as an object of the ‘male gaze’, meaning that they are objectified to be seen as sex symbols, and then how the male gains pleasure from looking at them.
Although In Ugly Betty, Betty is neither underrepresented (to a certain extent) in terms of representing women as she is given the protagonist/leading role, nor is she idealised as an object of the male gaze as she is not depicted as a sex symbol (beautiful with attractive slim figure), nevertheless, she is still shown in an ironic role that of an important person (personal assistant) but who’s presence is hardly notice. This is because Betty does not fit into the Mode office’s mise en scene of beautiful ,slim looking yet voluptuous figured women, as she is unattractive and slightly obese. Her insecurity and struggle to fit into a glamorous environment informs the audience how ‘Ugly Betty’ purposely covers the issue of beauty, and how ugly women in society are likely to struggle in order to find success, this idea is further emphasised in the programme when Betty undergoes a mini makeover and is suddenly given the vote of confidence by her male colleagues, showing that image is vital for approval and acceptance in society. Moreover, although Betty is shown to play the protagonist, her role is undermined by the fact that to an extent she also plays a motherly role to Daniel, where she is seen nurturing him and constantly keeping him out of trouble as a mother would do to her son. This conveys the fact that even in contemporary media where women are depicted in leading roles; they still can’t shake off the stereotypical view of gender roles attached to them from the past.
The Ugly Betty sitcom conveys Zeitgeist through a number of different themes and ideas, these being fashion, capitalism, relationships, imperative mood, culture, identity and foremost beauty, to name but a few. These diverse themes reflect the change and diversity in society and how the real world has developed and evolved. In the sitcom, Betty’s home is shown to be decorated with bright vibrant colours and the Mode Fashion’s (managers company) office is shown to be clean and white to reflect the different social class, thus initiating Claude Levi Strauss’s theory of binary oppositions, which is further emphasised by the characters of Daniel and Betty (good) and Wilhelmina and Marc (evil), this binary oppositions in use conveys diverse meanings and ideologies to the audience such as how the introduction of a villain role(Wilhelmina) and a heroine role(Betty) is important for a narrative to progress. The conventional idea of having a Hero/Villain characters relates to a fairy tale and Ugly Betty seems to embrace this idea as it coincides with Propps theory, that all “fairy tales must share some basic elements (functions), and a story must contain all these elements where everything happens in a specific order”, and this is certainly true with Ugly Betty as the programme covers all broad character types(Hero,Villian,Helper,etc) as found in most fairy tales, portraying Ugly Betty as a contemporary fairy tale.
In Ugly Betty, the good character of Betty juxtaposed with the evil character of Wilhelmina seems to indicate a development of women’s roles in the media. Women today are now seen in multiple leading roles simultaneously, such as protagonists and villains, another example of a female villain role being the powerful role of Cruella De Vil in 101 Dalmatians (1996) effectively executed by the female actress Glenn Close. This development shows that a male character is not always necessary in film storylines in order for any narrative to progress, as was the case in the past. Nevertheless, the new wave of feminists would argue that although the depiction of Wilhelmina’s role in this way indicates power and superiority, it can also enforce a negative concept of a women to the audience as being evil and cunning, and this would be in contrast to the conventional soft, caring and understanding nature of a women, therefore Wilhelmina’s role in Ugly Betty could be interpreted as an exploitation of women for the purpose of sensationalism to excite the male, especially as she is always seen to be unsuccessful in her plans to excel Daniel( Male).
Similarly, this point is further reinforced by the fact that, although Betty plays the protagonist of Ugly Betty, she being an assistant is mostly seen tagging behind her male boss, which through her character projects her inferiority and promotes gender roles and a patriarchy society. Furthermore, as Betty is portrayed as being the unattractive assistant whose presences is hardly noticed amongst glamorous models in the Mode office, her character is enforcing the stereotype of face value and that a book is always judged by its cover, meaning that a person is judged on how they look rather than their qualities.Therefore,it can be said that the Ugly Betty programme reinforces the idea that it is necessary to be beautiful in order to earn respect and to be noticed in society, which a passive audience is likely to follow and the new wave of feminists are likely to object to, as this under representation of Betty demean the value of women in general, especially as Betty represents women in the general public through her ‘girl next door’ image and code of conduct. On the other hand, the point about Betty being a tagging assistant to her male boss can be argued, as Marc St James is also seen tagging behind Wilhelmina in the sitcom and gives the impression of being seen as the lackey of Wilhelmina, which indicates a reversal in roles and reinforces the idea that women are equally powerful as men, reflecting the contemporary society and initiating Berger’s argument ‘men act and women appear’ meaning that roles are reversing where ‘,women act and men appear’, and Ugly Betty is made to reflect this as portrayal of the modern society.
The hub and centre point of the ‘Ugly Betty’ programme is the Mode office, where the mise en scene set is of young gorgeous looking women who are slim yet have voluptuous figures and who are paid heavily. Moreover, the models are seen to be dieting in order to retain a perfect figure, whereas Betty is in contrast to this and is shown to be slightly plump and a heavy eater with a low paid job. It can therefore be said that the reason for depicting Betty in this way, is for her character to fight the stereotype that only glamorous women who diet regularly can work in the fashion industry, moreover her character challenges the stereotype that only a glamorous actress can play the part of the protagonist and it challenges the idealised image of femininity presented in our society which is more impossible to attain than ever before.
While in the past, women were shown quite modestly in films and television serials/programmes, and any depiction of sexuality was quite reserved, the women in media today are highly sexualised. The world is obsessed with sexual pleasures and this combined with the powerful gaze (Laura Mulvey) deployed upon women leads to the vast exploitation of the female body. This is very much true for the character of Hilda Suarez in ‘Ugly Betty’ who plays two stereotypical female roles (nurturing and sex object) one of the mother raising her son and the other of a sexy siren who wears revealing clothes, therefore it can be argued that this makes her the subject of the ‘male gaze’, and subsequently a sex object. The fact that Hilda is shown to be a single working mother reflects on the real society, and the struggles that she faces can be related to by single mothers. This indicates that women are no longer dependant on men and can take on diverse roles simultaneously.
The sitcom also covers the importance of class and status through materialist gains and subsequently a materialistic society, this is also emphasised by Betty as she is shown to own a designer Gucci bag in one of the episodes ,showing how owning expensive cars, wearing expensive clothes, and having expressive personal possessions contribute to your high status in society. This idea is well represented by Wilhelmina’s character as she is shown as highly glamorous and sophisticated through her formal but designer dress sense assisted by her poised body language. She is shown to have reached her high rank through meritocracy based upon her hard work, intellect and qualities, where as Daniel’s status and position has been inherited through legacy. This promotes the idea that women can and have taken on diverse roles, as they are equally or possibly more intelligent than men and can achieve high status through their talent, hard work and dedication, a notion and development which seems a threat to men and patriarchy and which has resulted in misogyny portrayed in the media and the real society where women have excelled men.
So, from the analysis of the Ugly Betty programme, how has the stereotypical representation of women changed and developed since the past, giving arise a new and more acceptable image of a protagonist? Well, it is undeniable that women today are seen more frequently in leading roles (protagonists and Villains) in the media than in the past, however even in contemporary media Women continue to be underrepresented by the media and tend to have their representation and success based around their physical beauty. This is evident from Betty and Wilhelmina’s roles where, although Betty is the protagonist of Ugly Betty, she is not represented as an independent women to reflect the real society, rather she is represented as being part of a context, whether it being family, work colleges or friends. She is often shown to be helping others through nurturing or support moral portraying a motherly figure, hence a stereotypical gender role of a caregiver attached to women which arises from the past and invalid in the present. Furthermore, as Betty is ugly by conventional beauty standards, she is seen as an outcast by other characters in Ugly Betty, meaning that if women are not appealing to the male gaze than they are disrespected, degraded and alienated, a true reflection of the past and present society. This is further reflected in Ugly Betty, as Betty’s main purpose of being hired by the Mode Fashions manager was to stop his son (Daniel) from womanising with the predominantly beautiful female staff and concentrate on the business, so by hiring him an ugly assistance (Betty) would deter him from womanising, which further shows that if women are not being used as a sex object for the male gaze, then they are being manipulated in other ways. Also through Wilhelmina’s character it is evident that even in modern society if a women in the business profession is seen as sly or career focused (stereotypical male characteristics) and competes with the male then she is immensely disliked, similarly to Wilhelmina who fails in her attempts to excel Daniel and is viewed as a failure and villain as a male backlash for trying to excel Daniel (the male), which the second wave of feminist would disagree and object to, as they believe that although women should possess feminine characteristics, women still need to battle and compete for equality in the work place which does not make them villains.
Therefore, it can be said that over the years and through countless movements towards equality, women have diversified their roles reflecting the greater social freedoms that women have acquired over time. The media realises the new role of the women in our society and subsequently the gender stereotypes in films have started to dissipate (to a certain extent), making way for a more acceptable image of a protagonist. Although Programmes such as Ugly Betty have portrayed the new redefined women’s roles through numerous characters such as Wilhelmina and Hilda (company managers, independent single working mother) and through a more acceptable image of a protagonist, namely Betty, the overshadowing stereotypes still remain, in this instant although Betty is the protagonist she is also an assistant and not a manager, similarly Wilhelmina having a high status job is seen as a villain for trying to be successful. Ugly Betty has challenged the stereotype and idea of the glamorous protagonist by portraying Betty as being ‘ugly’ by conventional beauty standards and fat by the norms of the fashion industry in which she works, this has made way for a new image of a protagonist to emerge to which the general public can relate to. Yet, underlying these advances is the fact that women are continued to be portrayed as being incomplete without the love of a man, and the Ugly Betty programme is no exception to this.
'Mum said she wasn't surprised. You wanting to work in a magazine, don't happen to people like us unless your j-lo or something'.
Since the women’s movement in 1960’s, when the contraceptive pill and the ‘Civil Rights Act 1964’ were introduced, women began to break free form the typical stereotypical roles of house keeping and family duties which had labelled them the term ‘the traditional housewife’. Although over time, the role of the women in society evolved for the better, to show that women have broken beyond their traditional ‘housewives’ role boundaries, and have engaged in new diverse roles in society i.e. managers, headmistresses, directors etc, the male dominated media has continued to exploit women to show the stereotypical role of the women as being underrepresented, sexually repressed, and as manipulative sex objects. Does this reflect that the status of women has not really changed or that the male dominated media does not want to accept it has changed?
The 1950’s was the era when men were depicted as the protagonist of films and were shown as characters that the male audience could identify and relate to. This then meant that the female audiences had to cross gender as there were no female roles for them to identify and relate to. Women actresses in this era were depicted in films as vulnerable, weak and dependent on the male characters resulting in projecting their inferiority. Films that supported this tradition were, ‘The Searchers’ (1956), and ‘High Noon’ (1952), a conventional western film having little women presence to convey that the ‘Wild Wild West’ is no place for a woman.
During the 1990’s and into the new century, gender roles on television became increasingly equal and non stereotyped(to a certain extent), due to a number of different changes within society, one being the law becoming more lenient meant that the media saw rise to a new “woman”. Females no longer had small cameo roles, but were now given bigger leading roles. They were no longer being portrayed as housewives, as according to Elasmer, Hasegawa and brain, women on prime time TV in the early 90’s were single, independent successful women relying on themselves and nobody else. This was evident from a study that was carried out in 1992-1993, where results showed that only 3% of female roles within the media consisted of them being the housewives.
Through the years, and countless feminist movements and strides towards equality, the image and representation of women in the media has changed, but only to a certain extent. Stereotypes placed upon women from the past have vanished, only to have countless new ones to have taken their place, while other stereotypes have not changed at all, and are likely to remain indefinitely. It can therefore be established that whether we look at the past or the present, women have a particular place within the confines of the society, the work place and the home that must be met.
The representation of women (femininity) in the media has changed quite significantly since the early days, when women in the past were shown to hold the role of an emotional caregiver and were seen to be totally devoted to the family and domestic duties. Women’s roles in the media and in general, were shown to be inferior to their male counterparts and therefore women in films were only given cameo roles if not any, while their male co stars was given leading roles that of the protagonists, establishing women as the more subordinate sex.
In the present day, the representation of women in the media (behind the lens) has been taken to another level to reflect the greater social freedoms that women have acquired over time. Women have taken on hard core male roles such as directors of films, making successfully films, an example being Gurinder Chadha an acclaimed film director with a string of super hit films such as ‘bend it like Beckham’ and ‘Pride and Prejudice’. Nevertheless, women continue to be significantly underrepresented in the media(in front of the lens), this is evident as female characters in films tend to be always younger than males, meaning that age is a barrier to opportunities for women actors, therefore the media continues to misrepresent women and essentially hinders the cause for gender equality.
This essay sets out to investigate how the stereotypical representation of women changed and developed since the past, giving arise to a new and more acceptable image of protagonist, paying particular reference to Ugly Betty.
Ugly Betty is a smash-hit US comedy drama broadcasted on channel 4 which is set in the superficial world of high fashion, where image is everything. The story revolves around a short, plump, unglamorous, braces wearing and good natured girl, namely Betty Suarez (America Ferrera) who tries hard to fit into the glamorous world of fashion, but in reality is a contrast to the fashion world as she possess the characteristics of a geek. Betty is given the protagonist role to create realism as she reflects the true society (the girl next door image), and also because her female audience would be able to relate to her, whether through her looks, nature, job or dress sense. However, this representation of Betty is some what different to how women protagonists have previously been represented in the media, for example, Eve Arden who played Connie Brooks in ‘ Our Miss Brooks’ (1952) was depicted as being beautiful, dignified, and was seen polished wearing skirt suits. Her physical appearance was appealing to the male gaze so it could be said that to an extent Miss Brooks was represented as a sex symbol and the Male audience found her sexually attractive, which resulted in her real role as a teacher being tarnished, therefore initiating the theory of Gaye Tuchman who argues, women in media were considered to be “symbolically annihilated”, and Laura Mulvey’s theory that women shown in media are represented negatively as an object of the ‘male gaze’, meaning that they are objectified to be seen as sex symbols, and then how the male gains pleasure from looking at them.
Although In Ugly Betty, Betty is neither underrepresented (to a certain extent) in terms of representing women as she is given the protagonist/leading role, nor is she idealised as an object of the male gaze as she is not depicted as a sex symbol (beautiful with attractive slim figure), nevertheless, she is still shown in an ironic role that of an important person (personal assistant) but who’s presence is hardly notice. This is because Betty does not fit into the Mode office’s mise en scene of beautiful ,slim looking yet voluptuous figured women, as she is unattractive and slightly obese. Her insecurity and struggle to fit into a glamorous environment informs the audience how ‘Ugly Betty’ purposely covers the issue of beauty, and how ugly women in society are likely to struggle in order to find success, this idea is further emphasised in the programme when Betty undergoes a mini makeover and is suddenly given the vote of confidence by her male colleagues, showing that image is vital for approval and acceptance in society. Moreover, although Betty is shown to play the protagonist, her role is undermined by the fact that to an extent she also plays a motherly role to Daniel, where she is seen nurturing him and constantly keeping him out of trouble as a mother would do to her son. This conveys the fact that even in contemporary media where women are depicted in leading roles; they still can’t shake off the stereotypical view of gender roles attached to them from the past.
The Ugly Betty sitcom conveys Zeitgeist through a number of different themes and ideas, these being fashion, capitalism, relationships, imperative mood, culture, identity and foremost beauty, to name but a few. These diverse themes reflect the change and diversity in society and how the real world has developed and evolved. In the sitcom, Betty’s home is shown to be decorated with bright vibrant colours and the Mode Fashion’s (managers company) office is shown to be clean and white to reflect the different social class, thus initiating Claude Levi Strauss’s theory of binary oppositions, which is further emphasised by the characters of Daniel and Betty (good) and Wilhelmina and Marc (evil), this binary oppositions in use conveys diverse meanings and ideologies to the audience such as how the introduction of a villain role(Wilhelmina) and a heroine role(Betty) is important for a narrative to progress. The conventional idea of having a Hero/Villain characters relates to a fairy tale and Ugly Betty seems to embrace this idea as it coincides with Propps theory, that all “fairy tales must share some basic elements (functions), and a story must contain all these elements where everything happens in a specific order”, and this is certainly true with Ugly Betty as the programme covers all broad character types(Hero,Villian,Helper,etc) as found in most fairy tales, portraying Ugly Betty as a contemporary fairy tale.
In Ugly Betty, the good character of Betty juxtaposed with the evil character of Wilhelmina seems to indicate a development of women’s roles in the media. Women today are now seen in multiple leading roles simultaneously, such as protagonists and villains, another example of a female villain role being the powerful role of Cruella De Vil in 101 Dalmatians (1996) effectively executed by the female actress Glenn Close. This development shows that a male character is not always necessary in film storylines in order for any narrative to progress, as was the case in the past. Nevertheless, the new wave of feminists would argue that although the depiction of Wilhelmina’s role in this way indicates power and superiority, it can also enforce a negative concept of a women to the audience as being evil and cunning, and this would be in contrast to the conventional soft, caring and understanding nature of a women, therefore Wilhelmina’s role in Ugly Betty could be interpreted as an exploitation of women for the purpose of sensationalism to excite the male, especially as she is always seen to be unsuccessful in her plans to excel Daniel( Male).
Similarly, this point is further reinforced by the fact that, although Betty plays the protagonist of Ugly Betty, she being an assistant is mostly seen tagging behind her male boss, which through her character projects her inferiority and promotes gender roles and a patriarchy society. Furthermore, as Betty is portrayed as being the unattractive assistant whose presences is hardly noticed amongst glamorous models in the Mode office, her character is enforcing the stereotype of face value and that a book is always judged by its cover, meaning that a person is judged on how they look rather than their qualities.Therefore,it can be said that the Ugly Betty programme reinforces the idea that it is necessary to be beautiful in order to earn respect and to be noticed in society, which a passive audience is likely to follow and the new wave of feminists are likely to object to, as this under representation of Betty demean the value of women in general, especially as Betty represents women in the general public through her ‘girl next door’ image and code of conduct. On the other hand, the point about Betty being a tagging assistant to her male boss can be argued, as Marc St James is also seen tagging behind Wilhelmina in the sitcom and gives the impression of being seen as the lackey of Wilhelmina, which indicates a reversal in roles and reinforces the idea that women are equally powerful as men, reflecting the contemporary society and initiating Berger’s argument ‘men act and women appear’ meaning that roles are reversing where ‘,women act and men appear’, and Ugly Betty is made to reflect this as portrayal of the modern society.
The hub and centre point of the ‘Ugly Betty’ programme is the Mode office, where the mise en scene set is of young gorgeous looking women who are slim yet have voluptuous figures and who are paid heavily. Moreover, the models are seen to be dieting in order to retain a perfect figure, whereas Betty is in contrast to this and is shown to be slightly plump and a heavy eater with a low paid job. It can therefore be said that the reason for depicting Betty in this way, is for her character to fight the stereotype that only glamorous women who diet regularly can work in the fashion industry, moreover her character challenges the stereotype that only a glamorous actress can play the part of the protagonist and it challenges the idealised image of femininity presented in our society which is more impossible to attain than ever before.
While in the past, women were shown quite modestly in films and television serials/programmes, and any depiction of sexuality was quite reserved, the women in media today are highly sexualised. The world is obsessed with sexual pleasures and this combined with the powerful gaze (Laura Mulvey) deployed upon women leads to the vast exploitation of the female body. This is very much true for the character of Hilda Suarez in ‘Ugly Betty’ who plays two stereotypical female roles (nurturing and sex object) one of the mother raising her son and the other of a sexy siren who wears revealing clothes, therefore it can be argued that this makes her the subject of the ‘male gaze’, and subsequently a sex object. The fact that Hilda is shown to be a single working mother reflects on the real society, and the struggles that she faces can be related to by single mothers. This indicates that women are no longer dependant on men and can take on diverse roles simultaneously.
The sitcom also covers the importance of class and status through materialist gains and subsequently a materialistic society, this is also emphasised by Betty as she is shown to own a designer Gucci bag in one of the episodes ,showing how owning expensive cars, wearing expensive clothes, and having expressive personal possessions contribute to your high status in society. This idea is well represented by Wilhelmina’s character as she is shown as highly glamorous and sophisticated through her formal but designer dress sense assisted by her poised body language. She is shown to have reached her high rank through meritocracy based upon her hard work, intellect and qualities, where as Daniel’s status and position has been inherited through legacy. This promotes the idea that women can and have taken on diverse roles, as they are equally or possibly more intelligent than men and can achieve high status through their talent, hard work and dedication, a notion and development which seems a threat to men and patriarchy and which has resulted in misogyny portrayed in the media and the real society where women have excelled men.
So, from the analysis of the Ugly Betty programme, how has the stereotypical representation of women changed and developed since the past, giving arise a new and more acceptable image of a protagonist? Well, it is undeniable that women today are seen more frequently in leading roles (protagonists and Villains) in the media than in the past, however even in contemporary media Women continue to be underrepresented by the media and tend to have their representation and success based around their physical beauty. This is evident from Betty and Wilhelmina’s roles where, although Betty is the protagonist of Ugly Betty, she is not represented as an independent women to reflect the real society, rather she is represented as being part of a context, whether it being family, work colleges or friends. She is often shown to be helping others through nurturing or support moral portraying a motherly figure, hence a stereotypical gender role of a caregiver attached to women which arises from the past and invalid in the present. Furthermore, as Betty is ugly by conventional beauty standards, she is seen as an outcast by other characters in Ugly Betty, meaning that if women are not appealing to the male gaze than they are disrespected, degraded and alienated, a true reflection of the past and present society. This is further reflected in Ugly Betty, as Betty’s main purpose of being hired by the Mode Fashions manager was to stop his son (Daniel) from womanising with the predominantly beautiful female staff and concentrate on the business, so by hiring him an ugly assistance (Betty) would deter him from womanising, which further shows that if women are not being used as a sex object for the male gaze, then they are being manipulated in other ways. Also through Wilhelmina’s character it is evident that even in modern society if a women in the business profession is seen as sly or career focused (stereotypical male characteristics) and competes with the male then she is immensely disliked, similarly to Wilhelmina who fails in her attempts to excel Daniel and is viewed as a failure and villain as a male backlash for trying to excel Daniel (the male), which the second wave of feminist would disagree and object to, as they believe that although women should possess feminine characteristics, women still need to battle and compete for equality in the work place which does not make them villains.
Therefore, it can be said that over the years and through countless movements towards equality, women have diversified their roles reflecting the greater social freedoms that women have acquired over time. The media realises the new role of the women in our society and subsequently the gender stereotypes in films have started to dissipate (to a certain extent), making way for a more acceptable image of a protagonist. Although Programmes such as Ugly Betty have portrayed the new redefined women’s roles through numerous characters such as Wilhelmina and Hilda (company managers, independent single working mother) and through a more acceptable image of a protagonist, namely Betty, the overshadowing stereotypes still remain, in this instant although Betty is the protagonist she is also an assistant and not a manager, similarly Wilhelmina having a high status job is seen as a villain for trying to be successful. Ugly Betty has challenged the stereotype and idea of the glamorous protagonist by portraying Betty as being ‘ugly’ by conventional beauty standards and fat by the norms of the fashion industry in which she works, this has made way for a new image of a protagonist to emerge to which the general public can relate to. Yet, underlying these advances is the fact that women are continued to be portrayed as being incomplete without the love of a man, and the Ugly Betty programme is no exception to this.
Wednesday, 25 March 2009
Individual Essay
"Compare the two versions of TCM. HOW and WHY are they similar or different, paying close attention to ideas/theories about the ways genres repeat themselves and the wider contextual factors that have inf
luenced any changes
The purpose of this essay is to establish the similarities and differences between the two versions of Texas chainsaw masacre. This will be done by paying close attention to idea's and theories about the way genre's repeat themselves and the wider contextual factors that may have influenced any changes made in the newer version of the film.
The original Texas chainsaw masacre was released in 1974 and was most probably one of the best horror films that was ever released. Directed by Tobe Hooper and presented as a true story, involved a group of friends on a road trip in rural Texas. One by one they are ambushed and murdered by a family of cannibals. The Texas chainsaw masacre is the first of the other six films that became a film franchise revolving around the character of "Leaterface". The success of the original film lead to a remake in 2003, this proved to be just ask successful as newer technology was available making the film more 'gory' and terrifying to its audience.
There is one similarity that can be seen in both movies, that is they both follow the same conventions of a horror film.
luenced any changesThe purpose of this essay is to establish the similarities and differences between the two versions of Texas chainsaw masacre. This will be done by paying close attention to idea's and theories about the way genre's repeat themselves and the wider contextual factors that may have influenced any changes made in the newer version of the film.
The original Texas chainsaw masacre was released in 1974 and was most probably one of the best horror films that was ever released. Directed by Tobe Hooper and presented as a true story, involved a group of friends on a road trip in rural Texas. One by one they are ambushed and murdered by a family of cannibals. The Texas chainsaw masacre is the first of the other six films that became a film franchise revolving around the character of "Leaterface". The success of the original film lead to a remake in 2003, this proved to be just ask successful as newer technology was available making the film more 'gory' and terrifying to its audience.
There is one similarity that can be seen in both movies, that is they both follow the same conventions of a horror film.
Cover Work Weds 25.03.09
'Scary movie' horror franchise:
- This movie specialises in spoofing horror films that have already been released
- Movies from the mid 1990's have been spoofed
- The name of the movie 'scream' was meant to be called 'scary movie' but they left the name to be later relased as a spooff of scream
- The film was released on 7th July 2000, and made $42, 346, 669 in the first week
- The film was realeased through dimension films.
- By 2001, the sequel Scary movie 2 was released with the tagline "we lied". It was then followed Scary movie 3 (2003) and Scary movie 4 (2006)
There are a number of other movies that are made reference to throughout Scream. They are as follows:
- Halloween
- I know what you did last summer
- The sixth sense
- The blair witch project
- The usual suspects
- The Matrix
Tuesday, 24 March 2009
Cover Work Tues 24.03.09
'Scream' horror franchise
- The movie has been directed by Wes Craven
- The movie is based around a psychopathic killer
- Throughout horror films particularly in scream and its sequels a certain set of rules have been made clear and made reference to repeatingly. The rules were mentioned by Randy in the film and they are as follows: You will not survive.....If You have sex, If you drink or do drugs, If you say "i'll be right back, hello? or who's there"
There are a number of other movies that are made reference to throughout Scream. They are as follows:
- A nightmare on Elm street
Halloween
Candy man (by Stu)
Prom night (by Randy)
Night of the living dead
Friday the 13th
Exorcist (by Billy)
Psycho (by Billy)
Texas chainsaw masacre (by Randy)
Silence of the lambs (by Billy)
Evil dead (by Randy)
Postmodernism: a term used to describe the period of art which followed the modern period. It means 'after the modernist movement'. While "modern" itself refers to something "related to the present", the movement of modernism and the following reaction of postmodernism are defined by a set of perspectives. The idea of postmodernism links to Scream as in the developement of technology is portrayed in the film and the more acceptable society.
Pastiche: a work of art that mixes styles or copies the style of another.
Irony: a mode of expression that calls attention to the character's knowledge and that of the audience. This is reflected in Scream as there are numerous occasions where the character states something, but means something totally different by it.
Intertextuality: the shaping of texts' meanings by other texts. As Scream has a wide and diverse audience, each member will view and interperet the movie in a different way to another member.
Thursday, 19 March 2009
Cover Work Thurs 19.03.09
'Elm Street' horror franchise:
- An American horror franchise that consists of eight slasher films, a television show, novels, and comic books.
- The franchise is based on the fictional character of Freddy Krueger, introduced in A Nightmare on Elm Street (1984), who stalks and kills teenagers in their dreams
- The original film was written and directed by Craven, who returned to co-script the second sequel, A Nightmare on Elm Street 3: Dream Warriors (1987), and to write and direct New Nightmare (1994)
- In 1988, a television series was produced with Freddy as the host
- There were 8 sequels to nigthmare on elm street
The film and it's sequels:
A nightmare on elm street (1984): The teens of Springwood, Ohio have been having a shared nightmare of a shadowy figure wearing a fedora, a striped sweater and a glove with metal talons attached to the fingers. they discover that years ago their parents burned an acquitted child murderer alive, and now he's back for dreamy revenge.
A Nightmare on Elm Street 2: Freddy's Revenge (1985): this film largely abandons the whole dream scenario by focusing on Freddy's efforts to materialize in the real world. He does so by possessing the son of the family that moves into Nancy's old house. However, the son, Jesse, eventually regains control and sends Freddy back to the netherworld.
A Nightmare on Elm Street 3: Dream Warriors (1987): Freddy continues to kill the teenagers in their dreams, but the directors have decided to allow the victims to fight back by giving themselves super powers in their dreams. The movie begins with Freddy stalking the last remaining children of the mob that killed him. They all end up in a psychiatric hospital and coincidentally the doctor of the hospital is Nancy. She helps the kids dispose of Freddy by burying his bones in sacred ground, although she dies in the process.
A Nightmare on Elm Street 4: The Dream Master (1988): Freddy returns to off the kids who stubbornly insisted on staying alive in the previous film. He does so fairly easily, then moves on to a new group of kids, led by alice who eventually defeats Freddy.
A Nightmare on Elm Street 5: The Dream Child (1989): Freddy returns by haunting the dreams of Alice's unborn child. Through the baby, he's somehow able to torment Alice and her friends. However, the ghost of Freddy's mother, along with Alice's future unborn child team up to give him what for.
Freddy's Dead: The Final Nightmare (1991): This movie has Freddy tracking down his long-lost daughter, Maggie. She manages to destroy Freddy "for good" by dragging him into the real world, but only after the film flashes back into his childhood.
Wes Craven's New Nightmare (1994): Freddy haunts Heather Langenkamp (Nancy from the original film) in real life. He draws her and her young son into the dream world, but they eventually defeat him
Freddy vs. Jason (2003): Merging with New Line Cinema's other struggling slasher franchise, Friday the 13th, Freddy vs. Jason finds Freddy recruiting Friday's Jason Vorhees to kill the children of his old Elm Street haunting. This however turns out to be totally wrong as the pair end up at each others throats.
Wednesday, 18 March 2009
Cover Work - Weds 18.03.09
'Friday 13th' horror franchise:
- Friday the 13th was first released in 1980 and then remade and released again in 2009
- It is an American horror franchise that consists of twelve slasher films, a television show, novels, comin books and various merchandise
- It mainly focuses on a fictional character of Jason Vorhees, who died by drowning at camp crystal lake due to the negligence of the teenage counselors
- There are a number of different sequels and Jason is featured in all of the films, either as the killer or as the motivation for the killings
- The success the success led Paramount pictures to purchase the full rights to the Friday the 13th franchise.
- Franchise was sold to new line cinema, this is when the crossover of Freddy vs Jason came about.
Summary of the film and its sequels:
Friday the 13th (1980): Jason's mother doesn't give permission to the counseller to reopen the lake where her son drowned. This then leads to the killing of his mother by counsellor Alice kills who murders her with a machete. Entrepreneur Steve Christie (Peter Brouwer) re-opens Camp Crystal Lake after many years during which it has been cursed by murders and bad luck. The young and nubile counselors all begin to die extremely bloody deaths at the hands of an unseen killer during a rainstorm which isolates the camp.
Friday the 13th part 2 (1981): Two months after the events of the original Friday the 13th, Alice meets a grisly end in her city apartment. Five years later, a new group of co-eds converges near Camp Crystal Lake, scene of the original massacre and the drowning of Jason Vorhees that preceded it. Jason seems to be alive and his first act of violence is to kill the counsellor who killed his mother as revenege. The ending of the film shows Jason left for dead with a knife through his shoulder.
Friday the 13th part 3 (1982): Immediately after his mysterious escape at the end of Friday the 13th part 2, Jason returns to crystal lake once again, this time to terrify rich girl Chris and her band of summer-cottage guests. Jason finds a hockey mask which he uses to hide his identity and to disguise himself. He waits in the barn for anyone to dares to enter it, killing all the guests at the cottage. However Chris using an axe as a weapon is convinced that Jason is dead once again.
Friday the 13th: The Final Chapter (1984): Thought to be killed by the sole survivor of the last Crystal Lake Massacre, Jason kills his way back to the lake to once again murder its inhabitants. Chris confirms that Jason is dead, his body is then removed and taken to the Wessex County Morgue. Mysteriously he comes back to life carrying out a few killings and making his way back to the famous set of 'Crystal lake'. Six teenagers rent a cabin next to the Jarvis' in Crystal Lake, which Jason soon finds his way to eliminate all who trespasses his way. Leaving two survivors, a girl and her little brother, Tommy Jarvis.
Friday the 13th: A New Beginning (1985): Tommy Jarvis, one of the survivors from the previous movie is moved into a home for mentally disturbed children as he is haunted by Jason coming back to life. Tommy witnesses a murder by Vic, which convicts Vic to put him behind bars, however the murders continue to take place.
Friday the 13Th Part VI: Jason Lives (1986): The name of crystal lake has changed to camp forest green. This movie see's the return of the relentless killer Jason Voorhees, this time as a supernatural zombie. Tommy Jarvis accidentally resurrects Jason when he impales the killer's corpse with a metal pole during a lightning storm, numerous murders follow. However Jason is still left to die.
Friday the 13Th Part VII: The New Blood (1988): Jason is released from his watery grave by a telekinetic girl. The teenage residents of Crystal Lake have something more to fear than Tina's powers as she accidentally frees Jason Voorhees from his watery grave. And Jason's really in the mood for a good ol' teenage massacre.
Friday the 13th Part VIII: Jason Takes Manhattan (1989): Jason is once again, brought back to life from his grave in the lake via an underwater electrical cable. He ends up on a cruise with the class of a local high school killing everyone on it apart from a school group, who head out to manhattan. long battle with Jason ensues until Jason is washed away in the New York sewers by a midnight flooding of toxic waste.
Jason Goes to Hell: The Final Friday (1993): Jason is again bought back to life but is now being hunted down by the FBI. He possess the body of a medical coroner to help him carry out his deadily attacks. However in this film Jason is killed by his own neice.
Jason X (2002): Finally captured in the year 2008, Jason is held inside a government research facility whose scientists try to answer the question that keeps eluding them. His body freezes over and is then later discoveed by a group of teenagers who decide to bring the masked character home. The kids end up re-animating Jason using anotechnology unaware that it is enough to resuscitate Jason and reawaken him.
Freddy vs. Jason (2003): The two biggest icons of the slasher genre finally meet in Freddy Vs. Jason, it is in hell that these two first meet. Freddy resurrects him and commands him to start terrorizing Springwood, hoping to instill enough fear that the name Freddy Krueger gets out again so that the ensuing panic makes Freddy strong enough to return a seventh time. Freddy soon finds out that Jason is taking over and killing all his victims, so he decides to come up with a plan to kill Jason. However a small group become aware of what is happening and decide to help Jason become victorious.
Friday the 13th (2009): This is the remake of the movie that was first released in 1980.
Overall as it can be seen from above, there have been a number of different changes that have occured, from the setting of the movies to the different weapons used to kill Jason. This reflects the change and development of the technology available to produce the films.
Friday the 13th
I have been asked to create a studio pitch for my own 'Friday 13th' hybrid movie if i was the film director. Below i have researched and have come to a conclusion on what elements of the film i would keep the same and what elements i would change.
I have decided to keep the same setting as the lakeside is present in all the previous Friday the 13th movies and would be a shame to change the setting and loose the whole meaning to the film. As the lakeside is a significent point in the movie it has been kept in my own version of Friday 13th.
Within todays society women's roles have changed dramatically and laws have become more leniant allowing females to take on a more independent role. I have decided to change the representation of the main character to represent the zeitgiest. I have choosen to show the young lady as the final survivor, reinforcing the idea that women are more strong and independent and no longer need to rely upon a man. I have also decided to scrap the male gaze as women have always been exploited and no longer need this stereotype upon them.
I have also decided to add a new character to this sequel as it will help keep the story going and make it more exciting. I have come to the decision to add another family as Jasons pregnant teenage neice as teenage pregnancy is an important issue within society today. I have choosen to show her struggles of being a teenage mum and have a huge twist in the plot. I am going to have Jason to take the life of the child.
The sound effects and editing will remain the same, as the sound of shrieking and heavy breathing is stereotypically associated with horror movies. The begging will consist off a montage of shots of the previous films to jog the audiences memories to help them to remember what happened in the previous films. I will begin with a cliffhanger to help keep the viewers 'glued', the effect of this will keep the audience wanting to see more to find out what happens next.
I have decided to keep the same setting as the lakeside is present in all the previous Friday the 13th movies and would be a shame to change the setting and loose the whole meaning to the film. As the lakeside is a significent point in the movie it has been kept in my own version of Friday 13th.
Within todays society women's roles have changed dramatically and laws have become more leniant allowing females to take on a more independent role. I have decided to change the representation of the main character to represent the zeitgiest. I have choosen to show the young lady as the final survivor, reinforcing the idea that women are more strong and independent and no longer need to rely upon a man. I have also decided to scrap the male gaze as women have always been exploited and no longer need this stereotype upon them.
I have also decided to add a new character to this sequel as it will help keep the story going and make it more exciting. I have come to the decision to add another family as Jasons pregnant teenage neice as teenage pregnancy is an important issue within society today. I have choosen to show her struggles of being a teenage mum and have a huge twist in the plot. I am going to have Jason to take the life of the child.
The sound effects and editing will remain the same, as the sound of shrieking and heavy breathing is stereotypically associated with horror movies. The begging will consist off a montage of shots of the previous films to jog the audiences memories to help them to remember what happened in the previous films. I will begin with a cliffhanger to help keep the viewers 'glued', the effect of this will keep the audience wanting to see more to find out what happens next.
Tuesday, 17 March 2009
cover work - Tues 17.03.09
'Halloween:UK'
The task in hand is to remake the "grandaddy" of all horror movies "Haloween". We have been asked to repeat some elements from the original movie and to replace some elements with our own unique idea's. Below we have discussed what has changed and what remains the same, stating the reason why we chose this decision.
Iconography refers to the images and symbolic representations that are traditionally associated and seen within certain movie genre's. As all horror films consist of iconography that is familiar to the viewers, we have decided to keep most of iconographic symbols and images that have been used in Halloween. This then makes it easier for us to decide who we will market and produce this movie for and will be less time consuming for us as we wouldn't need to take time out to generate questionnaires and then go hand them out to the public to find out what they would prefer.
We will keep such iconography such as knives, masks, group of teenagers and the pumpkin that is used at the opening of the original movie. I will keep knives as the main prop as this the main weapon that is normally associated with horror movies. The audience movie effect will also remain the same, that of Visceral. The begging of the movie will be kept the same, chants will carry on playing in the background as spells and chants are normally associated with halloween and in this case reflects the title of the movie.
As a group we have decided to change the setting of the movie as horror films are normally set in houses. To create a sense of orginallity we have decided to move the setting from a suburban midwestern town of Haddonfield, Illinois to a large mansion that has a graveyard in the back. This will be used to scare the audience as graveyards are normally associated with halloween and are visited by a number of youngsters in society today to get some sort of adrenaline rush and excitement. By adding a graveyard will allow us to use it as a scare tactic and allow us to create scenes where the audience are unaware of what is going to happen. Music and sound such as heavy breathing, shrieks and the upbeat sounds of a heartbeat will be used to create suspense and add to the scare tactic.
As in society today there are a number of issues that have arised that are to do with the way women have been represented and exploited and how men are shown to be more superior then women. We have decided to change the order of who dies when, this time round the females will be seen as the survivors rather than the males, this will then go against the stereotype. As the issue of anorexia is also on the rise, we have decided to use an obese character to show equality and to show the audience that you don't have to be anorexic or slim to be successful. This may then help the issue of anorexia reflecting the zeitgeist.
The task in hand is to remake the "grandaddy" of all horror movies "Haloween". We have been asked to repeat some elements from the original movie and to replace some elements with our own unique idea's. Below we have discussed what has changed and what remains the same, stating the reason why we chose this decision.
Iconography refers to the images and symbolic representations that are traditionally associated and seen within certain movie genre's. As all horror films consist of iconography that is familiar to the viewers, we have decided to keep most of iconographic symbols and images that have been used in Halloween. This then makes it easier for us to decide who we will market and produce this movie for and will be less time consuming for us as we wouldn't need to take time out to generate questionnaires and then go hand them out to the public to find out what they would prefer.
We will keep such iconography such as knives, masks, group of teenagers and the pumpkin that is used at the opening of the original movie. I will keep knives as the main prop as this the main weapon that is normally associated with horror movies. The audience movie effect will also remain the same, that of Visceral. The begging of the movie will be kept the same, chants will carry on playing in the background as spells and chants are normally associated with halloween and in this case reflects the title of the movie.
As a group we have decided to change the setting of the movie as horror films are normally set in houses. To create a sense of orginallity we have decided to move the setting from a suburban midwestern town of Haddonfield, Illinois to a large mansion that has a graveyard in the back. This will be used to scare the audience as graveyards are normally associated with halloween and are visited by a number of youngsters in society today to get some sort of adrenaline rush and excitement. By adding a graveyard will allow us to use it as a scare tactic and allow us to create scenes where the audience are unaware of what is going to happen. Music and sound such as heavy breathing, shrieks and the upbeat sounds of a heartbeat will be used to create suspense and add to the scare tactic.
As in society today there are a number of issues that have arised that are to do with the way women have been represented and exploited and how men are shown to be more superior then women. We have decided to change the order of who dies when, this time round the females will be seen as the survivors rather than the males, this will then go against the stereotype. As the issue of anorexia is also on the rise, we have decided to use an obese character to show equality and to show the audience that you don't have to be anorexic or slim to be successful. This may then help the issue of anorexia reflecting the zeitgeist.
Tuesday, 10 March 2009
Cover work - Wed 10.03.09
Unit 1:
- Genre orginates from France, it is a french term given for "type" or "categorry"
- Genres are not fixed
- By having a genre it makes producers, audience and scholars understand a range of films.
Unit 2:
There are different ways how genre can be classified. Some include the following:
- Iconography refers to common images and icons that are seen to be in a particular genre
- style refers to the camera angle, the way the film has been edited, special effects etc
- Setting - location
- Audience response- audience reactions, physical ,emotion, mental.
Unit 3:
- Altman is a theorist who analyse's and looks at characteristics of a particular movie associated with different genre's
- "B" films and genres, like genre fiction, were seen as "low status" by critics and commentators
- Another theorist Maltby stated that 'Hollywood is a generic cinema, which is not quite the same as saying it is a cinema genres'
Unit 4:
- There are a number of different pleasures that people get from different film genres, they are...
1. Emotional Pleasures - Movie genre's make people feel different feelings. for example romantic genre's may make the audience feel happy and in love, a horror genre may make them scared
2. Visceral Pleasures - The style of the film has a particular physical effect on an individual
3. Intellectual Puzzles - This allows the audience to get involved within the movie, trying to solve the mystery and unraveling murders etc
4. Counter-Culture Attractions - This is where the audience can find out the genre by its typical conventions of that particular genre
- The apparatus theory is a theory that argues that audiences are passive recipients; the reading of the film is imposed upon them by the films structure
- The strongest elements of genre is the emotional response
Unit 5:
- Theorist Dyer stated that Stars are seen as "Commodity", which is an important asset or element of making and selling a film
- Theorist Ellis states that stars hold a promise to the audiences
- Film theorist "Dyer" stated that Stars are seen as "Commodity", which is an important asset or element of making and selling a film
Tuesday, 27 January 2009
How Does The Following Links Represent India/Indians?
Slumdog millionaire Trailer:
Slumdog Millionaire - Danny Boyle On India
http://www.guardian.co.uk/commentisfree/2009/jan/24/oscars-india-slumdog-millionaire-ian-jack
Slumdog Millionaire - Danny Boyle On India
http://www.guardian.co.uk/commentisfree/2009/jan/24/oscars-india-slumdog-millionaire-ian-jack
Tuesday, 6 January 2009
1st Paragraph - Draft
'Mum said she wasn't surprised..you wanting to work in a magazine, don't happen to people like us unless your j-lo or something'. Although the representation of women in modern media has changed considerably, where women are taking roles of protogonists rather than cameo or supporting roles unconditionally, for example Reese Witherspoon who plays Ella Woods the protogonist in the hit Hollywood movie 'Legally blonde' (2001). However the underlining principle remains the same, that is a women do need to
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