How are women represented in mens lifestye mags?

1. Women are now shown to be more willing to dress more provocatively and it is portrayed as an acceptable representation of women. Women don't question this representation and just seem to accept it as they feel that it is normal.
2. All issues of Mens Magazine will talk about sex, Contain pornographic images of women and show these woemn in a sexual way.
3. The idea of the way they are represented can be seen from the front cover as they are dressed in skimpy outfits and their facial expressions and body language tend to tease the readers.
4. Women are only used on the covers if they are perfect, if this is not the case they won't be used. Men only like to see attractive women featured on the magazine and if this is not what it is the magazine won't be bought. So the editors of the magazine spend a lot of time on perfecting the images by air brushing, lighitng etc.
5.The term modern "Lads" is constructed and nurtured, this refers to men aged 15-25 years.This term shows men in today's society as modern and fashionable young men who are not afraid to admit their fascination and enjoyence of porn.